This article argues that traditional automation efforts often fail because the business users who *possess* crucial knowledge aren't the ones *building* the automation, leading to systems that handle simple cases but break down with complexity. The solution isn't better requirements gathering, but empowering business users with AI-powered tools – specifically low/no-code platforms enhanced by generative AI – to directly create and adapt automation based on their expertise. This shift towards "business-driven automation" prioritizes accessibility, adaptability, and embedding intelligence within existing workflows to finally realize the full potential of automation. Read more...