Measure the business impact of every product change with Datadog Experiments

Datadog Experiments is a new platform designed to streamline and accelerate A/B testing for product and engineering teams. It integrates behavioral analytics, performance telemetry, and warehouse data into a single workflow, allowing teams to design, launch, and analyze experiments without relying on specialized roles or fragmented tools. This enables faster learning, prevents costly experiment errors with built-in guardrails (like real-time session replay and data quality checks), and provides a comprehensive view of impact – from performance to key business metrics – all within the Datadog platform.