Forget user experience, the age of user extraction is here
ManageEngine Blog

Forget user experience, the age of user extraction is here


Summary

The article argues that digital platforms have entered an era of "user extraction," where companies intentionally degrade service quality—a process known as "enshittification"—to maximize profits once users are locked in. By leveraging consumer dependency, corporations implement predatory tactics like increased advertising and rising costs to prioritize shareholder returns over user experience. Ultimately, the author contends that the only way to force a change in these practices is through consumer boycotts that directly impact corporate revenue.
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