Build and buy: Why a durable enterprise architecture delivers business impact at scale

This article advocates for a "build and buy" AI strategy, arguing that simply purchasing AI solutions isn't enough due to their fragmented nature and low adoption rates (currently failing 95% of the time). Instead, organizations should invest in a durable enterprise architecture that connects data from existing SaaS applications and internal systems to create custom, context-aware AI experiences. This architecture, focused on context retrieval and performance monitoring, enables scalable AI impact and demonstrable ROI, as demonstrated by Elastic's $1.7 million in cost avoidance after implementing such a system.