How financial services companies are building contextual intelligence at scale

Financial services companies are moving beyond simply analyzing data to embedding real-time intelligence directly into their systems and workflows – a concept called "data ubiquity." This shift, highlighted by McKinsey, focuses on providing the right data at the right moment to drive action, with human oversight. Companies like Elastic are facilitating this by creating a unified, continuously indexed data layer that goes beyond basic retrieval (like RAG) to offer contextual and semantic search, enabling faster fraud detection, improved compliance, and enhanced customer experiences.