From data access to data empowerment: why AI changes the data product equation

Many organizations struggle to derive value from data because their existing datasets are not designed for practical use, leading to inefficient, manual preparation processes. To bridge this gap, companies must transition to "data products"—curated, governed, and reusable assets built around specific business outcomes and clear ownership. While AI can accelerate the creation and maintenance of these products, its success depends entirely on having a solid governance foundation already in place.