How a data marketplace unlocks the value of trusted data products

This article argues that a successful AI strategy requires a robust data strategy, specifically one centered around a data marketplace. While building trusted data products is important, they’re useless without a centralized, accessible platform – like an “Amazon for data” – where teams and AI agents can easily discover, understand, and utilize them. Ultimately, the key to unlocking AI's potential isn't just building data assets, but activating them through a data marketplace to drive measurable business impact.