Reusability is not a data engineering concern—it’s a growth strategy

This article argues that treating reusable data products as merely a “nice-to-have” is a significant economic mistake. Instead, organizations should prioritize reusability as a core strategy for unlocking exponential value from their data, turning it from a cost center into a compounding asset and a driver of growth. By designing data products for reuse, companies can accelerate value capture, lower experimentation costs, and ultimately build a sustainable competitive advantage – a shift from building custom tools to creating scalable platforms.