Why data products belong on the P&L — and how to make them pay
The Quest Blog

Why data products belong on the P&L — and how to make them pay


Summary

This article argues that treating data as a product – with clear ownership, governance, and measurable ROI – is key to unlocking the true value of data and AI investments. Organizations that shift from viewing data as a cost center to a P&L asset experience faster decision-making, improved data quality, and a significantly higher return on investment. Ultimately, success isn't about if you invest in data, but whether your organization can build a scalable, systematic delivery model for data products.
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